How To Have A Patient-Centered Discussion About COVID Vaccines

Tuesday, March 22, 2022, 12:00 AM - Friday, March 21, 2025, 11:59 PM, On Demand

Internet Enduring Material sponsored by Stanford University School of Medicine. Research presented by Kaiser Permanente, California Department of Health, and the California Coronavirus Testing Task Force.

COVID vaccines are promising, but vaccine hesitancy challenges healthcare providers.  The percentage of vaccinated Americans has grown, while the percentage of those who have been undecided has fallen.  However, the number of people who oppose vaccination has remained steady.  Because healthcare providers encounter all sorts of vaccine mindsets, they need knowledge and skills to personalize their approach for discussing a sensitive issue. 

This course summarizes concepts driving vaccine attitudes and compares 7 personas of vaccine mindset as identified through research.  A series of animated patient encounters demonstrate patient-centered communication strategies, including personalized opportunities for influence and practical motivational interviewing techniques.

  Release Date: March 22, 2022
  Expiration Date: March 21, 2025
  Estimated Time to Complete: 1.0 hour
  Registration Fee: FREE 

Click Begin (at the top) to learn more about how to enroll in the course. 

AMA PRA Category 1 Credits™ (1.00 hours), Non-Physician Participation Credit (1.00 hours)

1. List the concepts driving vaccine attitudes and behaviors
2. Describe the mindset of 7 personas of COVID-vaccine-hesitant patients that have been identified through research
3. Apply individualized and targeted opportunities for influence as demonstrated through a series of animated patient encounters

In support of improving patient care, Stanford Medicine is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team. 

 Credit Designation 
American Medical Association (AMA) 
Stanford Medicine designates this Enduring Material for a maximum of 1.00 AMA PRA Category 1 Credits^TM.  Physicians should claim only the credit commensurate with the extent of their participation in the activity. 

Accessibility Statement
 Stanford University School of Medicine is committed to ensuring that its programs, services, goods and facilities are accessible to individuals with disabilities as specified under Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Amendments Act of 2008.  If you have needs that require special accommodations, please contact Stanford CME.

Cultural and Linguistic Competency
The planners and speakers of this CME activity have been encouraged to address cultural issues relevant to their topic area for the purpose of complying with California Assembly Bill 1195. Moreover, the Stanford University School of Medicine Multicultural Health Portal contains many useful cultural and linguistic competency tools including culture guides, language access information and pertinent state and federal laws.  You are encouraged to visit the Multicultural Health Portal: https://laneguides.stanford.edu/multicultural-health

References/Bibliography
Full report upon which this course is based: California Coronavirus Testing Task Force. Human Centered Recommendations for Increasing Vaccine Uptake (PDF).  Published June 8, 2021. Accessed February 28, 2022.

Additional Resources:
  • Rollnick S, Miller WR, Butler CC.  Motivational Interviewing in Healthcare: Helping Patients Change Behavior.  Guilford Press; 2008.
  • Kahan DM, Braman D, Cohen G, Gastil J, Slovic P.  “Who fears the HPV vaccine, who doesn’t, and why?  An experimental study of the mechanisms of cultural cognition.”  Law Hum Behav.  2010;34(6):501-16.  doi: 10.1007/s10979-009-9201-0.


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     Email: [email protected]

Mitigation of Relevant Financial Relationships

Stanford Medicine adheres to the Standards for Integrity and Independence in Accredited Continuing Education.

There are no relevant financial relationships with ACCME-defined ineligible companies for anyone who was in control of the content of this activity.